Electric mobility brand Pure Electric has partnered with technology retailer Currys to sell its range of electric scooters.
The new partnership is the first time Pure has worked with a UK retailer after previously selling its devices online at its own stores across the UK.
Earlier this year the leading e-scooter manufacturer announced it would be closing the majority of its stores and stop selling electric bikes to focus on its e-scooter range.
Pure Electric says it has already found success in this distribution model having recently secured a partnership with French retailer Fnac Darty to sell its e-scooters at more than 150 stores.
The firm’s devices will now be available in 66 Currys stores across the UK and Ireland with Pure’s Air Pro and Air models available to purchase online.
The entry-level Pure Air is priced at £449, while the Air Pro - which has a bigger range and battery - costs £599. The brand’s range topping Pure Air Pro LR model is not yet available through Currys.
“We’re also proud to design and engineer all our products in the UK, so it only felt right to partner with a UK retailer who is passionate about getting the latest technology to those who need it,” said Dan Grech, chief commercial officer at Pure Electric.
“This partnership with Currys represents our commitment to growing our omni-channel experience and making micromobility an accessible option for everyone.”