British e-bike brand Mycle is cutting the starting prices of its Comfort step-through and Cadence hybrid e-bike models from £1299 to £999.
The price cut means that the firm now offers three e-bikes that are priced below the £1000 threshold, including the £999 Compact. Mycle says it is in response to concerns that the cost-of-living crisis could make being able to purchase an electric bike be out of reach for many people.
In a statement, the firm says that “reducing our reliance on motor transport is not only a great way to save money but also a key way we can play a part in addressing the issue of climate change. Unfortunately due to the current cost of living crisis, the initial outlay of owning an e-bike has become increasingly unaffordable for some.
“Mycle has always recognised that affordable alternatives are a key part of affecting change on a greater scale. This is why they have worked hard to reduce the cost of a number of its models and offer as many people as possible an alternative to taking the car."
The Cadence and Comfort were launched last year, expanding Mycle's range to nine bikes.
The Cadence model is Mycle’s first hybrid e-bike, with a 250W rear-hub motor offering up to 45 Nm of torque, and a 7.8Ah battery with a claimed range of 28 miles. Rack fitting is an option, opening its usage up to utility cycling as well as leisure.
The Comfort model is a step-through city e-bike, with a rear rack and a larger 10.4Ah battery with a claimed range of 28 miles.
The firm has also cut the price of the Compact Plus model by £100 to £1199, with the Charge reduced in price from £1599 to £1299.
All models are available to order on the Mycle website at reduced prices now (as well as through the Cycle to Work scheme), and each bike comes with a one-year MycleCare warranty.