Electric mobility retailer opens new showroom in Birmingham

29 Nov 2022

Electric mobility specialist Electric Life has opened a new showroom in the West Midlands, which offers a range of electric bikes, e-scooters and even electric golf trolleys.

Sports, leisure and mobility equipment designer and retailer Tandem Group launched Electric Life as a specialist e-mobility website earlier this year. 

The firm has now launched its first dedicated store in Birmingham, which Electric Life claims to offer the UK’s largest range of electric mobility products including e-bikes, e-scooters, e-motorbikes and electric mobility scooters. 

E-bike brands on display include British firm Whyte, Quella and Spanish outfit Orbea with some products from Dawes, Li-fe, Claud Butler and Falcon.  

A range of JIVR, Li-fe and Inokim e-scooters will be available, as well as a selection of electric motorbikes from Stirling Eco. 

The dedicated showroom also has a range of e-mobility scooters from brands such as Pro Rider and Price and Roma. 

The new showroom is located off junction five of the M6, 20 minutes from Birmingham city centre. 

Commenting on the launch of the new store, Tandem Group CEO, Peter Kimberley said, “I am thrilled to have opened our first e-mobility showroom in my home city of Birmingham.

“We have recruited some fantastic new colleagues who are passionate about e-mobility products. This opening forms an integral part of our strategic plans and growth ambitions as we move forward into 2023 and meet the growing demand of e-mobility transportation”. 

The new showroom comes as Tandem Group prepares to open its new purpose-built warehouse next month alongside its existing distribution centre.


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