Neuron ScootSafe Academy launched to improve rider behaviour

27 Jul 2022

E-scooter rental firm Neuron Mobility has launched its new ScootSafe Academy, an online riding school with city-specific training content which it says is an industry first. 

Riders looking to improve their e-scooter riding skills will be able to benefit from access to educational videos, quizzes and games.

A recent poll conducted by research and insight agency Opinium discovered more than 70% of people believe that rider and pedestrian safety are very important when using an e-scooter. 

The poll, which was conducted on Neuron’s behalf, also found that one in four respondents believed that incentives to influence rider behaviour would play a role in promoting more responsible e-scooter usage. 

Neuron says it has developed the Scootsafe Academy in consultation with the Royal Society for the Prevention of Accidents (RoSPA). 

The online training will act as an extension to the popular in-person #ScootSafe events which trained people across Neuron’s schemes in Newcastle, Slough and Sunderland in 2021. 

Neuron claims that the online tool is an industry first, stating that the new ScootSafe Academy “will go beyond traditional rider education platforms”. 

The Singapore-based firm has created the ScootSafe Academy to target riders who have been temporarily suspended from using an e-scooter.

Neuron says it can send a warning to a rider who has been suspended or reported for unsafe riding, and then send targeted training modules to help them improve. 

Riders will be able to access the online academy through the Neuron App or on the company’s website. Any user that views the educational videos and participates in the online quizzes and games will receive up to £5.50 of free credits towards their future rides. 

“Safety is at the heart of everything we do at Neuron, and our new ScootSafe Academy is an exciting new way in which we are using technology to educate our new and existing riders,” said Cormac Quinn, Neuron’s UK regional manager. 

“We are always innovating to enhance rider safety, and that includes providing our riders with the very best safety education platform so they know how to use our e-scooters in a safe and responsible way.”


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