When it comes to the big storage box on the back of delivery bikes, the focus is usually on what’s inside them, whether it’s piping hot pizza, spicy curry or some emergency grocery deliveries. But a new initiative is hoping to get customers looking at what’s on the outside of those boxes.
GreenMo, the parent firm of Super Soco UK – the maker of Move Electric’s best electric motorbike for 2022 – has teamed up with a new platform called Ad-Moto to put new adverts on the back of its electric last-mile delivery bikes.
Now, while we wouldn’t normally pay too much attention to a new advertising scheme, the Ad-Moto technology is quite interesting, because they’re mobile digital billboards that can be operate with new location-based technology that allows the adverts to be targeted to areas within 10 metres.
That means that the adverts on the digital screens can changes along a delivery route to reach different groups of people along the way.
The system was launched last month, with the first 10 Super Soco bikes fitted with the devices run by Ad-Moto’s internal promotions team. The aim is for 1000 Ad-Boxes to be operating on bikes in London by the end of this year, before expanding to other UK cities.
The aim is that the digital billboards provide an additional revenue stream that can help gig economy delivery riders justify switching from older petrol-powered motorbikes to new electric ones.
Richard Jordan, the head of Super Soco and GreenMo, called the technology “the next logical step for the delivery industry”. He added: “Combining advertising with bikes is a way to provide increased revenue to the industry, leading to safer riders and improved fleet maintenance.”